"What is media ecology? It is the study of media environments, the idea that technology and techniques, modes of information, and codes of communication play a leading role in human affairs. Media ecology is the Toronto School, and the New York School. It is technological determinism, hard and soft, and technological evolution. It is media logic, medium theory, mediology. It is McLuhan Studies, orality-literacy studies, American cultural studies. It is grammar and rhetoric, semiotics and systems theory, the history and the philosophy of technology. It is the postindustrial and the postmodern, and the preliterate and prehistoric. Media ecology is all of these things, and quite a bit more.”
Lance Strate, president of Media Ecology Association 1999